Tracking Red — Fix measurement before trusting numbers.
30-day window
Bigvita
US · Supplement · 1,543 mobile sessions
0.91%
mobile conversion
GA4 · Funnel
Add to cart4.21%
Checkout start1.1%
Purchase0.91%
Sitewide band 1.5–3.5%
Shopify · Revenue
Orders / mo19
AOV€120
Revenue / mo€2,280
Blended across devices
Clarity · Behavior
Rage clicks0
Dead clicks0
Avg scroll0%
Worst: —
Conversion funnelmobile · colored vs category band · leak = furthest below band, not biggest drop
100%
Session Start
1,543
−28%
kept 72% · band 20–45
72.46%
View Product
1,118
−94%
kept 6% · band 5–10
4.21%
Add to Cart
65
−74%
kept 26% · band 40–60
~€895/mo
◆ leak
1.1%
Begin Checkout
17
−17%
kept 83% · band 40–60
0.91%
Purchase
14
in bandbelow band (leak)€/mo = recoverable if lifted to band floor
Recommendationsblockers first, then ICE · confidence capped by evidence
1
Diagnose desktop checkout-to-purchase collapse (11% vs 40–60% floor)
Desktop Begin Checkout → Purchase retention 11% vs band 40–60% — 29pts below floor, the single worst leakrecoverablePerMonth $1820desktop sitewide CR 0.43% vs band 1.5–3.5%desktop sessions 1407
This is the step furthest below its reference band on either device and the largest recoverable revenue. Nearly 9 in 10 desktop shoppers who begin checkout fail to purchase, pointing to a payment/shipping/error blocker. With Clarity empty and tracking only yellow, the cause is unknown — dig into payment methods, shipping cost reveal, form errors, and checkout console errors before proposing a fix. Provisional: verify against Shopify given 14% GA4 divergence.
63
ICE i
I9·C6·E4
logging outcomes trains the probability layer
2
Fix Clarity instrumentation — session data is empty
Clarity rageClicks 0, deadClicks 0, avgScrollPct 0, worstPage '—'3012 combined sessions in window but no behavioral signals captured
Every Clarity metric is zero across ~3000 sessions, which indicates the tag is not recording rather than a friction-free site. This blocks behavioral diagnosis of both leaks above — we cannot confirm whether the desktop checkout collapse is form errors or the mobile drop is cart friction. Restore Clarity capture before running any test.
67
ICE i
I7·C7·E6
logging outcomes trains the probability layer
3
Diagnose mobile add-to-cart-to-checkout leak (26% vs 40–60% floor)
Mobile Add to Cart → Begin Checkout retention 26% vs band 40–60% — 14pts below floorrecoverablePerMonth $997mobile sitewide CR 0.94% vs band 1.5–3.5%mobile sessions 1605
Second-largest leak and second-highest recoverable revenue. Mobile shoppers add to cart at a healthy 6% but drop sharply moving into checkout, unlike desktop (77% ok) — a mobile-specific cart/checkout friction (unexpected costs, cart UX, CTA visibility). Cause unconfirmed without behavioral data, so investigate the mobile cart-to-checkout transition specifically.
60
ICE i
I8·C6·E4
logging outcomes trains the probability layer
4
Reconcile GA4 vs Shopify revenue and restore consent tracking
tracking verdict yellowGA4 revenue $2886 vs Shopify $2536 — 14% divergenceconsentRatePct null
A 14% GA4/Shopify divergence and a null consent rate mean all funnel numbers carry caution and revenue-recoverable estimates may be over- or under-stated. Reconcile server-side purchase events and confirm consent capture so the leak sizing above can be trusted. Findings remain provisional until closed.
60
ICE i
I6·C7·E5
logging outcomes trains the probability layer
5
Address sitewide conversion rate below band on both devices
mobile sitewide CR 0.94% vs band 1.5–3.5%desktop sitewide CR 0.43% vs band 1.5–3.5%
Both devices convert well under the healthy floor, driven by the two leaks identified. This is a roll-up symptom rather than a distinct fix, but tracking it confirms the priority: closing the desktop checkout and mobile cart leaks should lift sitewide CR back toward the 1.5–3.5% band. Hold until leak causes are diagnosed.
47
ICE i
I6·C5·E3
logging outcomes trains the probability layer