01announcementPromote free-shipping threshold and multiple offers to entice browsingsite chrome — drop on LP
02headerPersistent site navigation with categories, search, account, cartsite chrome — drop on LP
03heroLead with a flagship product and drive to its PDP
04social_proofSurface top products with badges to drive to multiple PDPs
05offerPromote a gift-with-purchase threshold to lift AOV
06benefitsConcern-based browse module routing to multiple collections
07social_proofShow real-customer UGC to build authenticity and desire
08trust_stripReinforce clean/ethical certifications to build trust
09authority_proofConvey brand standards and clinical credibility
10authority_proofBorrow editorial credibility via press logos
11footerEmail/SMS capture with incentive plus full sitemap navigationsite chrome — drop on LP