01announcementSurface site-wide promo and free-shipping banner to prime intentsite chrome — drop on LP
02headerPersistent site nav with dropdown categories, search, account and cartsite chrome — drop on LP
03heroPromote the gift-with-purchase offer and drive redemption
04benefitsLet visitors browse products by skin solution/concern
05social_proofShowcase top-selling products to drive PDP visits
06quizRoute uncertain visitors to a personalization/quiz flow
07authority_proofBuild credibility via brand formulation philosophy
08how_it_worksEducate on building a routine across product steps
09authority_proofReinforce trust with expert-recommendation stats
10visual_proofDemonstrate visible results with product application imagery
11benefitsDeep-dive browse tiles into longevity science and products
12authority_proofEstablish press and expert endorsement credibility
13social_proofShow real-customer UGC to build social trust
14footerSite-wide navigation, newsletter signup and legal linkssite chrome — drop on LP
15footerClosing brand statement and legal barsite chrome — drop on LP