01announcementSurface promo and TV offer to prime the incentivesite chrome — drop on LP
02headerPersistent site nav, search, account, cart — exploration chromesite chrome — drop on LP
03heroLead with a gift-with-purchase incentive to drive shopping
04benefitsRoute visitors by ingredient/concern into browse paths
05quizOffer personalized diagnosis entry point
06social_proofShowcase bestsellers with ratings to prompt product views
07social_proofUGC video wall for authenticity and engagement
08authority_proofEstablish dermatologist-founded credibility
09benefitsCategory shop tiles to send visitors to collections
10visual_proofLifestyle imagery strip reinforcing brand aesthetic
11trust_stripReassure with shipping, gifts, subscription, rewards perks
12footerNewsletter capture and full sitemap navigationsite chrome — drop on LP
