01announcementReinforce a shipping incentive to reduce purchase hesitation before scrollsite chrome — drop on LP
02headerSite logo, menu, search and cart — inherited chromesite chrome — drop on LP
03heroAnnounce the new product launch and set aspirational tone
04offerPresent the hero product with price and add-to-bag to capture intent early
05benefitsCommunicate core product promise with a memorable claim tagline
06visual_proofProve efficacy through before/after imagery and consumer-tested stats
07ingredientsEducate on key ingredients to justify the claims
08how_it_worksShow the simple usage routine to lower usage anxiety
09benefitsPosition product as versatile companion across hair types
10offerCross-sell complementary routine products with direct add-to-bag
11final_ctaOffer personalized support and prompt engagement for undecided visitors
12footerSite-wide navigation, account, policies and newsletter signupsite chrome — drop on LP
