01announcementReinforce shipping/free-gift incentive across the topsite chrome — drop on LP
02headerSite logo and persistent navsite chrome — drop on LP
03heroIntroduce the build-your-own-bundle concept and free-gift incentive
04bundle_builderStep 1: prompt selection of a cleanse/shampoo product
05bundle_builderStep 2: prompt selection of hydrate/repair products
06bundle_builderStep 3: prompt selection of treat/style products to complete bundle
07offerStep 4: incentivize hitting spend threshold to add a free mini
08offerLet visitor choose the free mini reward
09quizOffer personalized product recommendation via quiz for undecided visitors
10footerSite footer with newsletter signup, nav links, legal and socialsite chrome — drop on LP